What Is link Building
What is link building?
Link building is the process of getting other sites to connect to pages on your website to help them rank higher in Google search results page.
In general, you can boil most "white hat" link building methods down to 2 basic steps:
Produce something noteworthy (and therefore worthy of a link);.
Program it to people who own websites (and hence can link to it).
Links are among the three major ranking factors in Google. So if you desire your website's pages to rank high in search, you will almost certainly need links.
Google (and other search engines) take a look at links from other sites as "votes." These votes help them recognize which page on a provided topic (out of countless comparable ones) deserves to be ranking at the really leading of the search results page.
As a general rule, pages with more backlinks tend to rank higher in search results. This has been studied at scale by many SEO business and the correlation in between the number of websites linking to a page and it's ranking position in Google has actually constantly ended up positive.
According to our research study, pages with more sites connecting to them tend to get more search traffic.
Links are important, that's a provided.
Why is it so important to be constructing gold coast seo them?
I suggest, sites tend to naturally connect to each other? You're simply a couple of paragraphs into this guide and you've already seen me linking to 2 various pages.
Well, in an ideal world, the most important page on any topic would constantly get the most links and rank # 1 in Google. While lower-quality pages won't get as numerous links and will rank lower.
We're not living in this ideal world. And there are 2 main reasons why the pages with the most links may not always be the best ones:.
1. The Vicious Cycle of SEO.
Guess how I chose the two pages that I have actually linked to above. Do you think I studied countless comparable pages on each subject to select the very best ones? Obviously not! I did a quick Google search for the important things that I wanted to reference, opened a couple of the top-level pages to verify that they say what I require them to state, and connected to the one that appeared like the very best fit.
We call it "The Vicious Cycle of SEO." And we in fact did a research study to show that it's a genuine thing.
The moment it's released, your amazing page is immediately at a enormous downside versus those ranking at the top of Google for the exact same topic. And if you wish to break into this vicious circle, you have to be proactive about getting backlinks to it.
2. Your competitors are likely structure links.
Let's say your page has gotten great deals of links naturally (no link structure involved) and now ranks # 1 in Google for it's topic.
Well, think what? Someone else's page used to rank # 1 before you occurred. And its owner is likely wanting to restore that leading area by developing some quality links to their page.
It's the same story with the owner of the page in position # 3, which utilized to be in position # 2. They're not delighted about it and they are likely to begin developing links to repair that.
And while your page may actually be 10 times much better than their pages (which is why it got so many natural links in the first place), your competitors can still outrank you if they are skilled enough at constructing links.
You can either not do anything and lament that the world is unfair or stand up and fight back.
Hyperlinks aren't the answer to whatever.
From this initial chapter it might appear that in order to rank # 1 in Google, all you need to do is construct more backlinks than the pages that are currently ranking there.
And while that is true to a specific degree, in reality things are a bit more nuanced than that.
Besides all links not being equivalent (we'll talk more about it in Chapter 3), search engines factor in many other variables when ranking pages. And the mix of these variables might actually depend upon the kind of search inquiry that you want to rank for.
If you construct lots of links to your page and it still ranks poorly, do not blame this guide for misinforming you. Check out other ranking elements that may avoid you from ranking well.